Research verifies that pets experience the benefits of CBD in many of the same ways as their human counterparts. Pet owners are willing to invest in premium products that contribute to the health, happiness and longevity of their furry companions, presenting a robust market opportunity for XYZ CBD and its commercial partners. Experts estimate that from 2012 to 2016, the pet food supplement market averaged yearly growth of nearly 4 percent, with sales reaching $580 million in 2016. Just as our pets improve our quality of life, CBD represents a safe and effective way to improve theirs.